Privacy Policy
Effective date: May 2025
Last updated: Nov 2025
Privacy Policy — Amaranto
1: Introduction: This Privacy Policy describes how Amaranto (“Amaranto”, “we”, “us” or “our”) collects, uses, stores, discloses and protects personal data in connection with (i) visits to our website; (ii) scanning QR codes included with Amaranto products; (iii) downloading the complimentary PDF design guide (“Guide”); and (iv) voluntary submission of information via the download landing page and other forms. This Policy applies to personal data collected through our online properties and related services.
2: Scope and legal bases for processing: We process personal data where necessary to perform a contract with you, to comply with legal obligations, to pursue our legitimate interests (subject to balancing your rights), or where you have provided consent. Specific processing activities and their legal bases are set out below.
3: Categories of personal data collected:
● Contact data: email address (required if you submit the sign‑up form), name (optional), date of birth (optional).
● Technical and usage data: IP address, device and browser identifiers, referrer URL, pages visited, timestamps and related analytics.
● Interaction data: records of downloads, confirmations, and communications between you and Amaranto.
● Marketing preferences: opt‑in / opt‑out status for newsletters and promotional communications.
● Voluntary submissions: comments, feedback, or any materials you upload.
4: Collection methods: We collect personal data (a) directly from you when you complete forms on our landing page or otherwise communicate with us; (b) automatically via cookies, web beacons, server logs and analytics tools when you access our pages; and (c) from third parties where permitted (for example, platform‑provided order information when selling via marketplaces subject to their rules).
5: Purpose of processing and use of data: We process personal data for the following primary purposes:
● To provide and deliver the Guide and related download services;
● To operate, maintain and improve our website, analytics and related services;
● To communicate with you about downloads, orders, customer support and service notifications;
● To send marketing communications where you have validly consented;
● To comply with legal obligations, to protect Amaranto’s rights, and to prevent misuse or fraud.
6: Cookies and tracking technologies: We employ cookies and similar tracking technologies for site functionality, analytics and marketing. Third‑party service providers (including analytics and advertising networks) may place cookies; their data practices are governed by their own policies. You may manage cookie preferences via the cookie banner or through your browser settings; disabling certain cookies may reduce functionality.
7: Disclosure and recipients of personal data: We may disclose personal data to:
● Service providers and processors engaged to perform hosting, email delivery, analytics, CRM and customer support services;
● Platform providers or payment processors where required for transactional purposes;
● Legal, regulatory, fraud‑prevention or law‑enforcement authorities where compelled by law;
● Third parties in connection with a corporate transaction (sale, merger or reorganisation), subject to appropriate safeguards.
8: International transfers and safeguards: Personal data may be processed and stored in jurisdictions outside your own, including Hong Kong and jurisdictions used by our service providers. Where transfers occur, we apply contractual, organisational and technical safeguards appropriate to the transfer (for example, data processing agreements and standard contractual clauses where applicable).
9: Data retention: We retain personal data only as long as necessary for the purposes described in this Policy, to satisfy legal or regulatory obligations, or to resolve disputes. Retention periods are determined by the nature of the data and purpose of processing (e.g., marketing lists retained until unsubscribe; download logs retained for operational and fraud‑prevention purposes for a limited period).
10: Security measures: We implement reasonable technical and organisational measures to protect personal data against unauthorised or unlawful processing and against accidental loss, destruction or damage. Measures may include encryption in transit, access controls, regular security assessments and contractual protections with service providers. Absolute security cannot be guaranteed.
11: Your rights and how to exercise them: Subject to applicable law, you may have rights including the right to: access, rectify, erase, restrict processing, object to processing, and data portability. To exercise any right, contact us at hello@amarantomoments.com. We will verify requests as required and respond within applicable statutory timeframes. We may refuse requests that are manifestly unfounded or excessive in accordance with applicable law.
12: Withdrawal of consent and marketing opt‑out: You may withdraw consent for marketing communications at any time by using the unsubscribe link in marketing messages or by contacting hello@amarantomoments.com. Withdrawal of consent does not affect the lawfulness of processing carried out prior to withdrawal.
13: Children’s data: Our services are not directed at children below the age of 16. We do not intentionally collect personal data from children under applicable age thresholds. If we become aware that we have collected such data without appropriate consent, we will take steps to delete it.
14: Third‑party links and services: Our pages may include links or integrations with third‑party services (including marketplace platforms, payment processors and analytics providers). This Policy does not cover third‑party practices; you should review their privacy notices before providing personal data.
15: Automated decision‑making and profiling: We may use automated analytics to personalise content and communications. We do not undertake automated decision‑making that produces legal effects or similarly significant effects about you without appropriate safeguards where required by law.
16: Complaints and supervisory authority: If you have a complaint regarding our processing of personal data, please contact us at hello@amarantomoments.com.
You also have the right to lodge a complaint with the relevant data protection authority in your jurisdiction.
17: Changes to this Policy: We may amend this Policy from time to time. Material changes will be published on our website together with an updated “Last updated” date. Continued access to or use of our services after such changes constitutes acceptance of the revised Policy.
18: Contact details: For enquiries, requests or notices regarding this Privacy Policy contact: hello@amarantomoments.com.